Video - Master in International Trade

Video - Master in International Trade and Global Marketing

Video - Master in Foreign Trade and Global Marketing (e-learning)

Audrey M. Bleich - Coach and Professor (EENI Global Business School)

The Online Master in International Trade and Global Marketing at a distance is designed to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to international trade and global marketing of an import- export company.

It is addressed to all those wishing to specialise in international trade and global marketing.

The Master is designed for people without previous knowledge or experience in International Business as it begins with the basic knowledge of international trade.

The duration of this Online master is 12 months (60 ECTS) and requires an average dedication of 12 hours per week. The course can be studied in 4 languages: English, Spanish, French or Portuguese. For improving international communication skills, the student has free access to the materials in these languages.

The Online master consists of two modules:

1. International Trade: to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to foreign trade of an export company (Incoterms, transportation, customs, documents, payments, documentary credits, international finance, contracts...)
2. Global Marketing: to provide all the knowledge, tools and techniques necessary to manage all technical aspects related to global marketing of an export company (International Pricing, Product, Promotion, Brand, Segmentation, Distribution...)

Module 1: International Trade

1. Globalisation
2. Introduction to Exporting
3. Import/Export Documents
4. Incoterms 2020
5. Customs Procedures
6. Methods of payment. Letters of Credit
7. International Trade Finance
8. International Contracts
9. Export Department
10. Trade in Services

International Transport

Module 2: Global Marketing

In what types of job positions can a person work with this Online Master?

For example, the export department of export companies, in service companies (logistics department, banking, consulting companies), public and private institutions such as chambers of commerce, business associations, multilateral organisations and also as an entrepreneur, creating one’s own business.

Enroll / Request for information

Download the syllabus of the Master

Related Online Higher Education Programs taught by EENI:

1. Master in International Transport for Foreign Trade
2. Doctorate in Global Transport and Logistics
3. Doctorate in Global Trade
4. Diploma in International Transport
5. Course “Foreign Trade Assistant”

 Africa - EENI Global Business School

1. Máster en Comercio Exterior
2. 对外贸易和国际市场营销硕士课程
3. Master en commerce international
4. Mestrado em Comércio Exterior
5. ماجستير في التجارة الخارجية و التسويق الدولي

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