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EENI was founded in 1995. Since the beginning, the school has been dedicated to international
business distance education. EENI was the first school to create a digital learning system on international business in
the Spanish language. Before it was
called CBT (Computer Based Training). By that time, its strategy was focused on two main ideas:
- Globalization, nearly since the first day, EENI has put its faith in its internationalization
activities by designing localization
strategies for different markets.
- New technologies, in order to get students and customers closer as well as to be able to add
digital value through Internet. EENI was one of
the first Spanish schools to have its own website. Since the beginning, the "free online international business guide"
has been a reference for international business.
When EENI was founded, the school was located in Esplugues (close to
Barcelona), and courses were distributed on diskettes. By that time, Internet
started to be considered as an essential tool and, as a result, EENI started contacting students from other countries (Argentina,
Brazil, United
Kingdom, France, etc.)
The first relevant project carried out by EENI was the "Postgraduate diploma in International Business" for the University of Barcelona, which was studied in Spain,
Brazil, Colombia and Santo Domingo. EENI also developed an "International Business Course" for CEAC Group, which was later translated into Chinese. Due to
technological changes, all courses were adapted to the new format of CD-ROM.
The following year, EENI, together with Swedish and Italian companies, took part in a project financed by the European Union, whose target was to elaborate an
international business distance learning course in Swedish, Catalan and Italian. EENI also cooperated with Universities, Chambers of Commerce and Business
Associations in several distance international business education projects.
In 1998 the school was moved to Corbera de Llobregat (Barcelona). By that time, the old Internet course changed into "e-Commerce course"; e-business
phenomenon started up. Internationalization process was strengthened by focusing it on two
complementary strategies:
- Strategic alliances agreements with education institutions in several countries.
- Distribution network in several countries (Argentina, Peru, Chile, Colombia, Venezuela,
Brazil, Bolivia, etc.)
EENI established a good relationship with the Electronic Business School of Ireland and both schools initiated the first activities in
European and Asian East Countries.
Projects in cooperation with education institutions were strengthened in Latin America. EENI started translating its courses into English, French,
Portuguese and Italian. The first version of its e-campus was also created. During this time, several projects were developed with Universities, such as Pompeu Fabra IDEC University
(Spain), Pontifical Catholic University (Peru), Jorge Tadeo Lozano University (Colombia), Missions University
(Argentina), Royal University (Bolivia), etc., and also with Business Associations (Chambers of Commerce, Employers' organizations, etc.)
The beginning of 2001 set a new stage for EENI, since it changed its
courses and internationalization strategies. These new strategies were focused
on getting students and customers increasingly closer by including a group of experts who added value to courses in its distribution network . The first
online versions of the whole education system were set up, as well as a new version of the e-Campus was
released.
At the beginning of 2002 EENI introduced the "Master
in International Business", which has been a real success. More than 90
students
from different countries have already studied it.
At the end of 2002, EENI presented its online education offer,
an e-learning system which was self-developed and focused on the idea that
students could download contents from the Internet and study off-line. The school
also started working on developing a new learning area on international business:
intercultural management. The
case method was included in the areas of
international marketing and internationalization strategies, and several group
works were designed for students from different countries. Moreover, this year
a cooperation agreement was signed with
ALADI (Latin American Integration
Association).
At the beginning of 2003, EENI presented its complete online education
offer, as well as the second edition of the master started to be available in
several languages.
The expanding strategy for 2006-2010 is focused on 4 geographic areas:
- French-speaking countries. Almost the whole master has already been translated and adapted to French language.
- Brazil. In this country EENI offers a learning version which combines Spanish and Portuguese.
- China. Although EENI is aware of the difficulty which China's market implies, it has developed a long-term strategy for this huge country.
The first step has been EENI's website translation into
Chinese.
- Arab Countries. EENI considers that its platform can be used as a link between Western countries and
Arab culture. Therefore, after translating
its website into Arabic, EENI is developing a positioning strategy for these countries.
In 2006 we launched the MIB Arabic Project.
EENI already has its first students in those countries, apart from being consolidated in Hispanic countries and Europe.
In 2007 EENI has launched the
GLOBAL EXPORT DIRECTORY
In 2007 we begin the second phase of
Africa Export Project 
About EENI
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