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The Master International Business Secretary MIBS, is a 12 months full distance e-learning
program leading to a recognized certification for secretaries working in the key functional areas of International business.
The Master has 4 modules: International
trade, Global Marketing, Regional Markets and Languages for international business.
Language. The Master International Business Secretary MIBS is Trilingual. The student learn each learning unit in English (major subject), after in French (minor subject) and finally in Spanish (one of these
languages can be changed by Portuguese). The student also has summaries in Italian and Arabic of some learning units. MIBS students can make the exercises, communicate with the tutors, ... in English, Spanish, French, Portuguese, Italian or Arabic.
Module Languages for International Business.French. Improve reading comprehension. Build pronunciation and intonation skills. Improve the writing capabilities of French.
Spanish. Improve reading comprehension. Build pronunciation and intonation skills. Improve the writing capabilities of Spanish. Portuguese. Improve reading comprehension. Build pronunciation and intonation skills. Improve the writing capabilities of Portuguese.
Module II:
International trade
Globalization and World Organizations. Introduction to the international trading environment.
Globalization. World Organizations (United Nations, World Trade Organization, World Bank, IMF,...). Historical Background. The state of
the World. International Statistics.
Documentation in International Trade. Different types of documents used in international trade.
Documents of Origin. Commercial Documents. Administrative Documents. Other Documents.
Customs. Import & Export Procedures. Role and functioning of customs. Origin of Goods.
Customs Valuation. Classification of Goods. Customs Agents. Customs procedures. Importing into the
European Union.
Incoterms. What are Incoterms?. Analysis Comparative Tables. Group
E: EXW. Group F: FAS FCA FOB. Group C: CFR CIF CPT CIP. Group D: DES DEQ DDU DDP DAF. How are they used?
International Transport and Logistics. International Transport and Logistics. International Modes of
Transport. Marine Transport (Documentation, Costs, Freight, Insurance). Air Transport. Road Transport. Rail Transport. Multimodal Transport. Selecting a
Mode of Transport. Transport Documents. Transport Insurance. Export Packaging. Containers. e-Logistics.
Methods of Payment. Letters of Credit. International Methods of Payment. Bills of Exchange. Bank
Draft. Bank Transfer. Clean Collection. Documentary Collections. Letters of Credit (L/C). Types and modalities. Opening an LC. Availability of LC. Contents
of a Credit / Simulation. Documents. Checklist. Electronic LC. Import Letters of Credit.
UCP 600.
Export Department. The export department. Functions and organization of the export
department. The Export Manager. Goals of the export department and how to benchmark them.
International e-business. e-Business Fundamentals. e-Processes (CRM, SCM, Call centers,
e-Procurement,...). e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions).Module III:
Global Marketing.
International Marketing. Introduction to Exporting. Challenges to Overcome. International Marketing Concepts. Marketing Mix. The Marketing Process. The International Marketing Plan. e-Marketing.
Market Research. Introduction. Quantitative Analysis. Qualitative Methods. Market Research Study. Market Profitability. PEST analysis
International Promotion Policy. Promotion strategy when entering new export markets. Designing a company brochure. Trade Fairs. Business Trip. Analyze the tools available when implementing a promotion campaign. The influence of a country's international
image. Promoting online effectively.
Intercultural Management. The culture. Religion, culture and business. Theories: Edward
Hall, Geert Hofstede, Trompenaars. Countries cases. Gain an understanding of the nature of different cultures and how to adapt our marketing strategies to
different countries.
Module IV: Doing Business in ...
China
India Russia,
Indonesia and Malaysia,
Pakistan and Iran,
Nigeria and South Africa
Modules 3 and 4 are based on the intensive application of the
case
study method.
Evaluations, Exercises and Thesis. The evaluation system is continuous and it is made through our e-Campus. All the evaluations and controls are made
completely at distance. For the evaluation we will consider:
- Exercises. For each learning unit we have designed a number of exercises. The purpose of these exercises is for the student to work on
practical cases and try to solve them efficiently.
- Thesis. Finally, for the successful completion of the Master students must submit a thesis. The topic must be international trade related. Tutors will
be providing students with guidelines and requirements on writing the thesis.
- The Master assessment is based on the student's participation, completion of exercises and test and thesis evaluation.
Diploma. Students who successfully complete all exercises and thesis will obtain the diploma of master's degree. For students ...
- With bachelor's degree student will receive the diploma "Master International Business Secretary (MIBS)" issued by EENI
- Without bachelor's degree student will receive: "Advanced Certificate Program in International Business Secretary" issued by EENI.
Admission Criteria:
- Applicants must possess a bachelor's degree (minimum) from a regionally accredited institution (or be in the final stage of completing the
undergraduate level). Other factors, such as work experience and career progression, are also important and will be considered for admission. Exceptions to these requirements may be accepted onto the
Master at the discretion of the Academic Board of EENI.
- Applicants may wish to include letters of recommendation, a resume and other supporting material which they feel may give us a broader view of their achievements.
- Enrollment Procedure.
You should send us a CV (Curriculum Vitae) with your photo. Once analyzed your
CV we will inform if it has been accepted to the selected course and we will
send you all the information about enrollment process.
| Tuition and fees |
Master International Business Secretary |
|
Euros |
1.287 Euros |
The final fees depend of student's country. Please, click in
Request information in order to know the final price.
Grant scholarship for students from less-developed countries:
a) African students: 30% of total fees
b) Asia and Middle East students: 20% of total fees.
Why study other languages when everyone speaks English?
Spanish |
Like most EENI students who study another language, you too may want to make Spanish
your choice. To better understand why Spanish is such an important and useful language let's look at some facts. Spanish is spoken by more than
500 million people worldwide and is official language in 21 countries, with over 330 million native speakers. In
USA alone there are more than
40 million native Spanish speakers and the number is still increasing. Spanish is an official language in many international organizations (i.e. United Nations,
WTO, etc.) and is widely used in the world of art and tourism. |

French |
Or, consider French, the language learned by those interested in French
Business and culture. French is spoken in over 40 countries. French and English are the two most widely spread languages in Africa. Approximately half of the countries in Africa speak French as either a second language or as an official language. Education above the primary level in these countries is primarily in French. |
Portuguese |
Spoken by over 210 million people, Portuguese is the seventh most widely spoken language in the world.
Is official language in countries on five continents, spoken from Mozambique to Macao; it is the language of
Brazil, which has the eighth largest economy in the world and the second largest economy in the
Americas; it is studied by those interested in connecting with the over 1.3 million native speakers of Portuguese living in the
United States. |

Italian |
Knowledge of Italian is important for people in business, the arts, technology and many professions.
Italian is the fourth foreign language most spoken in U.S. homes. It is also spoken in Switzerland, parts of Africa, the Balkans, and the island of
Malta. Italy is one of the top five economies in the
world. It is also a leading member of the G7 group. |

Arabic |
Over 200 million people speak Arabic as their native tongue.
Furthermore, 1.3 billion Muslims all over the world use Arabic in their prayers and religious recitations.
Arabic is spoken in 28 countries in Africa, Asia and the Middle East. Since 1973, Arabic has been an official language of the United Nations. |
General objectives: learn about ...
- Globalization and the formation of GATT and the WTO.
Understand the various regional economic agreements. Review the
various World Organizations (UN, IMF, WB, etc.) and their role in
facilitating world trade. Understand the strategic impact of the EU
enlargement.
- Different types of documents used in international trade, which
documents are usually required by customs, the requirements for various
documents and how to fill in these documents correctly.
- The role and functioning of customs. Analyze different customs
procedures, methods of goods classification and become familiar with import
procedures in the European Union.
- The responsibilities of the Exporter and Importer under Incoterms
and how Incoterms are used in International Trade transactions.
- The importance of correct logistics and transport management for
international trade. Analyze these 4 modes of transport and their
characteristics as well as the transport documents required for each mode of
transport and how to complete them. Familiarizing the student with different
types of packaging.
- The various methods of payment used in international trade. What
documentary collections are and how they work. The importance of
documentary credits in international trade. UCP 600.
- How to set up and run an export department.
- The key concepts in international marketing and the nature of
exporting.
- The key tools and concepts of international market research and
how best to apply them.
- The importance of an appropriate promotion strategy when entering
export markets, the influence of a country's international image and how to
promote online effectively
- The key principles of e-business and their impact in business
strategy. Analyze the concept of e-security.
- How diversity of culture can influence the outcome of a marketing
plan. The key strategies to dealing with new cultures.
- The future success of many companies is becoming more dependent on
effectively developing and expanding markets in new emerging and
partially developed countries (China, India, Russia, Indonesia, Malaysia, Pakistan, Iran,
Nigeria and South Africa). Few
companies, however, know how to do it well, if at all. Their success rate is
low, while the cost of failure remains high. The main objective of these
e-seminars is identifying business opportunities in these countries.
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