MIB Master International Business
Distance e-Learning

Objectives: offer the student a practical education in the techniques of foreign trade (logistics, customs...) and global marketing.

Language: English (It is possible to study in Spanish or French). Students can make the exercises and communicate with the tutors in English.

Brochure.

Globalization and World Organizations

1. Globalization. International business.
2. World Trade Agreements.
3. Review of World Organizations (World Trade Organization, World Bank, United Nations,...)
4. Historical Background
5. The State of the World

Documents

1. Introduction
2. Documents of Origin
3. Commercial Documents
4. Administrative Documents
5. Other Documents

Customs. Import & Export Procedures.

1. Customs and international business
2. Origin of Goods
3. Customs Valuation
4. Classification of Goods
5. Customs Agents
6. Customs procedures
7. Importing into the European Union

Incoterms.

1. What are Incoterms?
2. Analysis Comparative Tables
3. Group E: EXW
4. Group F: FAS FCA FOB
5. Group C: CFR CIF CPT CIP
6. Group D: DES DEQ DDU DDP DAF
7. How are they used?

International Transport and Logistics.

1. International Transport and Logistics.
2. International Modes of Transport.
3. Marine Transport (Documentation, Costs, Freight, Insurance).
4. Air Transport. Road Transport. Rail Transport.
5. Multimodal Transport.
6. Selecting a Mode of Transport.
7. Transport Documents. Transport Insurance.
8. Export Packaging. Containers.
9. e-Logistics.

International Contracts

1. Introduction
2. The Vienna Convention
3. Clauses
4. Arbitration
5. Examples of Contracts

Methods of Payment. Letters of Credit.

1. International Methods of Payment. Countries and Payment Terms.
2. Bills of Exchange. Bank Draft. Bank Transfer. Clean Collection.
3. Documentary Collections.
4. Letters of Credit (L/C). Types and modalities. Opening an LC. Availability of LC. Contents of a Credit / Simulation. Documents. Checklist for Documents. Electronic LC.
5. UCP 600.
6. Import Letters of Credit

Finance of International Trade.

1. Financing Imports
2. Export Finance
3. Loan Finance
4. Other Forms of Finance
5. International Bonds and Guarantees
6. Forfaiting
7. Forward Exchange Contract. Currency Options
8. Country risk

Export Department.

1. The export department
2. Functions and organization of the export department
3. The Export Manager
4. Conclusions

International e-business

1. e-Business Fundamentals.
2. e-Processes (CRM, SCM, Call centers, e-Procurement,...)
3. e-Security (Digital Signature, SSL Protocol, Secure Electronic Transactions)
4. Web Authoring

1. Introduction to Exporting.
2. Challenges to Overcome.
3. International Marketing Concepts. Marketing Mix.
4. The Marketing Process.
5. The International Marketing Plan.
6. e-Marketing.

Market Research.

1. Market Research
2. Quantitative Analysis
3. Qualitative Methods
4. Market Profitability.
5. PEST analysis
6. Market Research Study

International Product Policy

1. Key areas of international product policy.
2. Local Vs Global Products.
3. Business portfolio.
4. Quality and international marketing.
5. Certification.
6. CE Mark
7. e-Product. Pervasive computing.

International Pricing Policy.

1. Introduction to International Pricing Policy
2. International Prices and Incoterms
3. International Pricing Strategies
4. Pricing options available to the exporter
5. e-Business and pricing policy

International Promotion Policy.

1. Introduction to International Promotion Policy
2. Brochures and Catalogs.
3. Promotion strategy when entering new export markets.
4. Advertising and Public relations
5. Promotion Campaign
6. Country Image
7. International Trade Fairs
8. A Business Trip
9. e-Promotion. Promoting online effectively

1. Introduction to Google Positioning
2. PageRank definition.
3. The algorithm.
4. Site structure: Inbound and outbound links

International Distribution.

a) International distribution

1. Introduction to international distribution
2. Indirect Exports
3. Consultancy
4. Associated Exports Consortia
5. Trading Companies
6. e-Distribution

b) Direct/Indirect Exports

1. Importer
2. Representative
3. Company Personnel
4. Sales Subsidiary
5. Production Subsidiary
6. License
7. Franchise
8. Other Channels

c) Sales Network Management

1. Sales Network Management
2. Representation Contracts
3. Search Methods
4. Control Representatives Work

International Segmentation, Brand and Positioning.

1. Segmentation in the international markets.
2. Targeting strategies: Concentrated strategy, Differentiated strategy, Product specialization, Market specialization and Full market coverage.
3. International Brand strategy.
4. Positioning in the international markets.
5. Strategies of positioning.

International Trade and Environment

1. International Trade and environment
2. The European Union and the environment
3. Ecological marketing

Languages for International Business: French, Spanish or Portuguese