Diploma in Global Marketing

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The evaluation system is continuous and it is made through our e-Campus. All the evaluations and controls are made completely at distance. For the evaluation we will consider:

• Exercises. For each learning unit we have designed a number of exercises. The purpose of these exercises is for the student to work on practical cases and try to solve them efficiently.
• The diploma assessment is based on the student's participation, completion of exercises and tutor´s evaluation.

Diploma and Accreditation. Students who successfully complete all exercises and thesis will obtain the  degree diploma issued by EENI.

Students with a bachelor's degree will receive a diploma " Diploma in Global Marketing".

Students without a bachelor's degree will receive an “Certificate Program in Global Marketing".

Admission Criteria:

• Applicants must possess a bachelor's degree from a regionally accredited institution (or be in the final stage of completing the undergraduate degree). Other factors, such as work experience and career progression, are also important and will be considered for admission. Exceptions to these requirements may be accepted onto the course at the discretion of the Academic Board of EENI.
• Thus, although not required (except for the masters), applicants may wish to include letters of recommendation, a resume and other supporting material which they feel may give us a broader view of their achievements.
• Enrollment Procedure. You should send us a CV (Curriculum Vitae) with your photo. Once analyzed your CV we will inform if it has been accepted to the selected course and we will send you all the information about enrollment process.

General objectives: learn about ...

• The key concepts in international marketing and the nature of exporting.
• The key tools and concepts of international market research and how best to apply them.
• The importance of an appropriate pricing strategy and the criteria defined in pricing under Incoterms.
• The importance of an appropriate Promotion strategy when entering export markets, the influence of a country's international image and how to promote online effectively
• The key areas of international product policy
• Market segmentation, brand and positioning and its importance in International marketing.
• The importance planning an appropriate distribution strategy, the distribution options available to the exporter, outline the criteria to be used when selecting a distribution option and analyze strategies which can be implemented for consumer and/or industrial products.
• How diversity of culture can influence the outcome of a marketing plan. The key strategies to dealing with new cultures.
• Competitive strategy and international competitiveness, the Five forces model, SWOT Analysis and Value Chain Analysis.
• Improve reading comprehension and develop reading comprehension skills (French or Spanish).