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Video - Course: Business in China

EENI- School of International Business

Video - Course: Doing Business in China e-learning


Doing Business in China (22 ECTS)

The objectives of the course “Doing Business in China" are
- To offer a global vision of China, the world's largest market
- To know the business opportunities in China
- To understand how to negotiate in China.
- To analyse the foreign direct investment (FDI) flows
- To know the Free Trade Agreements (FTA) of China.

This course is intended for all those wishing to specialise in the Chinese market

Why study this course?

Because China is the world's largest market with more than 1,300 million potential consumers. In terms of GDP is the second largest economy (ahead of countries like Japan, Canada and Brazil).

In China, there are cultural and sociological issues extremely different: the influence of Confucianism, customs and habits, ancient culture or language difficulty.

Therefore, we will analyse the case of Chinese firms, allowing us to better understand the organisational Culture of Chinese enterprises the management of these corporations.

We will study the major economic regions of China: Beijing, Shanghai, Guangzhou, the region of the Greater Pearl River Delta, Hong Kong.

Finally, we will analyse the China’s Free Trade Agreements.

Modules of the course: Doing Business in China (online)
Business in China
Download the syllabus of the course (PDF)

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The course "Dong Business in China" is part of the Master in International Business (MIB) Specialisation Business in Asia  / Doctorate in International Business (DIB) specialisation Asia

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